A meteoric rise over 14 years in basketball to the office of president and COO of a major market professional organization, Danita offers a valuable, front-office perspective on a wide variety of pertinent topics in sports: the USWNT's fight for Equal Pay, the new WNBA CBA, the Sparks as a ‘multi-dimensional company', how revenue streams differ from her experience in an NBA front office to a WNBA front office, ways to increase the visibility of the game, and ways to increase star player marketability.