In the B2B world, every dollar counts. So, you want to be strategic about your demand generation efforts and ensure your tactics work as hard as possible for you.

In this episode of the Demand Bites podcast, we’re excited to welcome Ben Alvord. Ben is a seasoned digital marketing leader and is currently the Director of Growth Marketing at Akamai Technologies. With a proven track record of successfully managing multiple complex programs and overseeing paid advertising budgets exceeding $10 million, Ben is the go-to expert for the most cost-efficient demand generation techniques.

In just 15 minutes, Ben and our host, Ross Howard, explore the most efficient demand generation tactics currently in play—from LinkedIn advertising to webinars.

During the episode, we learn how to optimise your ad spending to reach your ideal customers while balancing efficiency and budget limitations. Ben also provides insights on partnering with sales to drive pipeline growth and why it’s crucial to have marketing and sales collaborate to nurture leads. Finally, he also shares proven advice and actionable tips from his own experience that you can apply in your daily operations.

Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.

Chapter Markers

(01:15) Introduction to Ben’s career journey, from startup to scale-up to exit into a larger organisation

(03:53) Using efficient demand generation strategies for maximum performance

(07:07) Partnering with sales to drive demand and creating smooth collaboration between marketing and sales

(09:48) Leveraging webinars for marketing purposes

(12:31) Advice to marketers and leaders to achieve profitable demand generation

(13:52) Ben’s tips for staying on top of your game in B2B

Links

Ben Alvord LinkedIn

Akamai Technologies Website