Powerful Branding Tips by Wendy Barr

Powerful branding can be a game-changer. It can catapult your business to new levels of success.

I think that some small business owners think that they can do a DIY logo or a Fiverr logo to save themselves some money, but honestly this tactic really only costs them money.

You're ready for professional branding when you have a proven concept.

[Branding] is not about you. [It] has to do with communicating your business concept to the consumer in an effective way to attract them into your business so that they actually purchase something from you.

Put a survey out there, and make sure that you're really clear on who your target market is.

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POWERFUL BRANDING TIPS WITH WENDY BARR

Powerful branding can be a game-changer. It can catapult your business to new levels of success.

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Doug:                    Welcome back. This is another episode of Real Marketing Real Fast.

Today I think you're going to really enjoy our conversation. I've got joining with me in studio Wendy Barr. I met Wendy at the New Media Summit conference in San Diego. She is an expert on branding. She has a master's degree in design branding, package design and 15 years experience as a college professor teaching graphic design. She started her own company called Barrcode. It's branding out of a passion to serve small business owners. This company operates on an international level and focuses on bringing big brand strategy to small and mid-size businesses to get a jump-start and to attract the ideal client they need to make more money. I'd like to welcome Wendy to the podcast today.

Wendy:                Thanks for having me, Doug.

Doug:                    Excellent. That's a basic background and a bio, and I couldn't help but notice on the top that you're the daughter of an outlaw. I'm not sure how that ties in. Do you want to expand on that, or did I miss anything in your introduction?

Wendy:                No. I am. I am the daughter of an outlaw. The outlaw brand archetype, that is. We do a lot of work with regards to narrowing down our client's archetype to really get a better understanding of who they are and what they stand for; what they represent in the world.

When you met me I did a talk about my mother being an outlaw. The reason for that was because my mother believed that rules were made to be broken and that the rules certainly didn't apply to her. She proved that when she broke out of the nursing home that we had her in by strategically waiting until the time was right and pulling the fire alarm so that ... Seriously, I'm not kidding. When they evacuated all of those residents ... And this is like 9:00 at night. All of the residents were already tucked into bed. Most of the nursing staff had gone home for the night. That's why I said strategically she pulled the fire alarm. Yeah. As they evacuated all of their residents, that's when she made her escape. She was in an electric wheelchair. They found her a few blocks away at the bus stop.

Doug:                    That's so funny. And good for your mom for having the forethought and the energy to do that. I think that's a great story.

Wendy:                I have a million of them, Doug. She was something special.

Doug:                    Thanks for sharing, by the way. I do remember that part of our conversation. I remember how interesting it was. I could just imagine, I can visualize that happening. That would make a great scene in a movie, I'm sure.

Wendy:                Definitely.