The popular fitness brand Powerhoop sells weighted hula hoops, and the business was not going to be left out of the loop as it stormed into second place on last year’s Lightning 50 with a huge 2,900% YOY growth rate.

Managing Director Karyn Seroussi, joins Caroline on the podcast today. She reveals some of the growth strategies which saw the brand avoid jumping through hoops and instead achieve astonishing - becoming the fastest growing sports and fitness brand in Britain this past year.