We welcome Steve Phillips, CEO coach and strategic planning veteran with over 25 years transforming the way companies grow, lead, and win. Former SVP at a billion-dollar organization, he's the behind-the-scenes architect trusted by Microsoft, PepsiCo, Boeing, and the LA Clippers, and the author of 7 published books on leadership and organizational performance.

In this sharp, no-fluff conversation, Seb and Steve dismantle the way most entrepreneurs think about goal setting, starting with the uncomfortable truth that it actively destroys 25% of people. Steve shares his full business-planning framework live, walks through the real strategic plan he built for the Clippers when Ballmer first took over, and closes with a hands-on demo that proves, once and for all, why a realistic, challenging goal will always outperform one that's too easy or too hard.

Topics Discussed

• Why goal setting only works for 75% of people
• Why solopreneurs are holding 5 or 6 jobs at 20% capacity
• The complete business planning framework: vision, mission, values, purpose, and value drivers
• What actually makes your company more valuable (it’s not revenue)
• The LA Clippers case study: a real strategic plan from Steve's offsite
• Why McKinsey-style top-down planning fails and the alternative that works
• Massive action, habit stacking, and the neuroscience of visualization
• Why corporate bonuses are wired to produce sandbagged goals
• The live can demo: physical proof that a 50/50 goal always outperforms the rest

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