I saw a post that said, “Dear Viral Lash Artist… how’d you do it?” And it made me think — a lot of Lash Artists are chasing viral videos without asking if going viral is even helping them grow their business.

In this video, I’m breaking down what really happens when your lash content goes viral — and why more views don’t always mean more clients. I’m sharing my honest take on:

• What viral content actually attracts

• Why out-of-state followers won’t build your clientele

• What kind of content works better for booking real clients

If you’re a lash artist trying to get consistent clientele, this one’s for you. Let’s stop chasing numbers and start creating impact.

There’s a difference between doing a pretty set of lashes and doing a powerful one that brings your client back every time.

In this video, I’m breaking down what separates a good lash set from a great one — and it’s not just about curls and fullness. I’m talking about the details that elevate your work and build long-term client loyalty.

✨ We’re covering:

    •    Why placement and mapping matter more than trending styles

    •    How consistency builds trust and retention

    •    The client experience touches that make your work memorable

If you’re trying to grow as a lash artist and turn your skills into a booked-and-rebooked business, this one is for you.

It’s time to stop aiming for just good enough and start mastering what makes your artistry great. 👏🏽

👇 DROP A COMMENT:

What’s one thing you do to elevate your lash sets?

—

📍Dallas, TX | Home-Based Lash Studio + Lash Marketing Mentor

🧠 Want personalized strategy? Book a POWERhour Mentorship Call: www.powerhouselashhaven.as.me

🔔 Subscribe for more videos on retention, marketing, and growth!

If your content isn’t attracting clients, converting followers, or getting you booked — this video is for you.

In Part 3 of this Target Audience series, I’m breaking down the real reason most lash artists feel like they’re “posting for nothing.” Spoiler alert: it’s not the algorithm — it’s the disconnect between your content and the client you’re trying to reach.

✨ You’ll learn:

    •    How your ideal client should influence every piece of content you post

    •    Why content that looks good isn’t always strategic

    •    My simple framework for creating content that builds trust, books clients, and grows your lash business

This episode is packed with actionable tips — whether you’re just starting out or trying to rebuild momentum.

Let’s fix your content strategy so you’re not just posting… you’re connecting. 💻💡

👇 COMMENT BELOW:

Which tip hit hardest for you? Let’s talk about it.

—

📍Dallas, Tx | Home-Based Lash Studio + Marketing Mentor

🎓 Book a Power Hour or Explore Training: www.powerhouselashhaven.as.me

🔔 Subscribe for more content like this!

I didn’t plan on staying home this time.

The original plan was to come home for a month, save money, and move into a new suite… but once I got here, everything changed.

In this video, I’m sharing the real reasons I decided to stay a home-based lash artist — not the pretty version, not the “suite is the goal” version, and not the watered-down version.

Just the truth:

    •    Cutting overhead so I can actually grow my business

    •    Protecting my client experience from things I couldn’t control in a shared building

    •    Being grateful for a home space that meets TDLR requirements and allows me to work professionally

    •    And honestly… realizing my clients LOVE being here — the peace, the comfort, the privacy, even Sparkle

I’ll also share how I initially felt like I was “going backwards,” how I pushed past the embarrassment, and why I’m now proud of this chapter.

Because the truth is:

A suite doesn’t make you legitimate.

Your work, your professionalism, and your client experience do.

🖤 If you’re a lash artist navigating a transition or slow season, I hope this reminds you that your journey doesn’t have to look like everyone else’s.

📲 For mentorship + clarity: Book a Power Hour — www.powerhouselashhaven.as.me

If your clients are still struggling with retention, it’s probably not your products — it’s your habits.

In this video, I’m sharing the three retention habits that completely changed my clients’ results. These are the small, consistent things that help my clients’ lashes last 3–4 weeks and keep them coming back every fill.

✨ What You’ll Learn:

    •    Why prep and cleanliness are the foundation of great retention

    •    How your environment and adhesive habits affect every set

    •    The importance of client education and accountability after the appointment

    •    Why consistency in your process always equals better results

🖤 Want help improving your retention or lash techniques?

Book a Lash & Learn or Power Hour Clarity Call — www.powerhouselashhaven.as.me

📲 Follow me: @iamteethebrand

Your brand isn’t just your logo or colors — it’s how your audience feels when they experience your business.

In this video, I’m breaking down how to create a brand that actually connects with your target audience. Whether you’re a beginner lash artist or trying to rebrand your business, I’ll show you how to build a brand that speaks directly to the people you’re called to serve.

✨ What You’ll Learn:

    •    How your brand voice, colors, and tone reflect your target audience

    •    The difference between a pretty brand and a purposeful brand

    •    Why branding is how your audience feels seen and understood

    •    How to start shaping your brand identity based on your ideal client

🖤 Need help aligning your brand with your target audience?

Book your Power Hour Clarity Call — www.powerhouselashhaven.as.me

📲 Follow me: @iamteethebrand

Everybody says “God is my CEO,” but letting Him actually lead your business is not as easy as it sounds.

In this video, I’m sharing what that looked like for me — the pressure I used to feel trying to figure everything out on my own, and the peace that came when I finally learned to trust God with my business decisions.

From not knowing how to manage money or market myself, to learning how to pray through uncertainty and give myself grace when I got it wrong — this is the real side of what it looks like to walk by faith as a business owner.

✨ What You’ll Hear:

    •    The pressure I felt when I tried to build my business without God

    •    How involving Him brought peace and direction (even when answers weren’t clear)

    •    What it means to truly trust His timing and plan

    •    Encouragement for lash artists who want to build their business with God, not around Him

🖤 Follow me: @iamteethebrand

This topic always stirs up conversation — but let’s talk about it honestly. 👀In this video, I’m sharing my perspective on whether lash artists really need a certification or license. I’m breaking down what I’ve learned through my own journey — from taking my first lash class to later enrolling in a cosmetology program once I knew this was something I wanted to pursue long-term.My goal isn’t to argue — it’s to bring clarity. Every state has different laws and requirements, and as lash artists, it’s our responsibility to know what’s required where we live and work.✨ What You’ll Hear:    •    The difference between a lash certification and a license    •    Why I decided to go back and become a licensed professional    •    My advice for lash artists who are just starting out    •    Why understanding your state laws protects both you and your business🖤 Follow me: @iamteethebrand

If your lash sets are taking way too long — but you don’t want to sacrifice quality — this video is for you. 👀I’m breaking down how to work faster without rushing by focusing on efficiency, setup, and intentional practice. These are the same habits that helped me go from slow and overwhelmed to finishing clean, full sets in less time.✨ What You’ll Learn:    •    Why true speed comes from efficiency, not rushing    •    How your setup and organization can save 15–30 minutes per client    •    The isolation and placement techniques that make the biggest difference    •    Small daily habits that help you build speed without losing quality🖤 Want hands-on help improving your technique or retention?Book a Lash & Learn or Power Hour Clarity Call — www.powerhouselashhaven.as.me📲 Follow me: @iamteethebrand

If you’ve been posting nonstop but still not getting clients, this is probably why. You don’t know your target audience — and without that, your content, branding, and marketing will always fall flat.In this video, I’m breaking down why your target audience is the foundation of your entire business. Once you know exactly who you’re talking to, your content will connect, your brand will make sense, and your marketing will finally start working.✨ What You’ll Learn:    •    What a target audience actually is (and why it matters)    •    How not knowing yours keeps your business stuck    •    The simple mindset shift that changed my entire marketing strategy    •    Why clarity beats consistency when it comes to growing your business🖤 Want help defining your target audience?Book your Power Hour Clarity Call — www.powerhouselashhaven.as.me📲 Follow me: @iamteethebrand