In this interview with Pavan Govindan, the co-founder of Cultos Global, a Dubai based Web3 entity, theUpStreamLife discusses how brands can move their loyalty points from a centralised system to working in a decentralised system which use blockchains and tokens to offer interoperability of such points across brands and thereby retaining customers.

02:04 - Cultos Global and its business
05:53 - Working with brands.
11:00 - Building the Web3 talent
17:45 - Listing through an ICO and managing tokens
20:00 - Scaling the business in the Middle East and Asia.
27:00 - Incentivising the customer and the brand.
30:00 - Expansion.
35:00 - Impact of being an entrepreneur.

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