Michael Shore joins Brent Muller on Future-Proofed to share his journey from Peace Corps volunteer to solar entrepreneur, to launching his newest venture — Juice Capital. After two successful exits in renewable energy, Michael is now focused on investing in "electricity tech": innovations that address the rapidly growing global demand for power driven by AI, EVs, and data centers. He discusses the need to move beyond traditional clean tech labels and focus on scalable, independent solutions in generation, storage, transmission, and energy efficiency. From smarter motors to building-level AI optimization and climate risk modeling, this episode is a masterclass on where the future of sustainable business is headed — and how smart capital can drive it.

⏱️ Timestamps:
00:00 – Intro & Michael Shore’s Career Journey
01:10 – Peace Corps in Mali & Discovering Sustainability
03:00 – Launching One of the First Solar Farm Companies in the U.S.
04:30 – First Exit & What Came Next
05:30 – Starting Heart of Waraba & Global Entrepreneur Network
07:45 – The Birth of Juice Capital & Its Mission
10:00 – Why AI, EVs, and Crypto Are Power-Hungry — and What That Means
12:00 – Why Wind & Solar Alone Won’t Cut It
13:45 – Examples of Efficient Energy Tech & New Innovations
15:00 – Ecobot & Automating Environmental Compliance
16:00 – NextPower360 & Revolutionizing Wind Turbine Efficiency
18:00 – The Role of AI in Clean Energy Tech
19:00 – Hickory Nut Gap: A Sustainable Farm Michael Supports
21:00 – Smart Grids & Smarter Transmission
23:00 – The Climate Service: Climate Risk Tools for Enterprises
26:00 – Why Every Business Needs a Climate Risk Plan
30:00 – How Michael Uses AI in Branding, Business Ops & More
32:00 – What Investors Look for in Tech-Driven Sustainability Startups
34:00 – Nimble Energy & AI for Building Energy Optimization
35:00 – Best Growth Advice for Early Stage Founders

🔗 Connect with Michael:
🌐 Website: http://www.tprenewable.com/
💼 LinkedIn: https://www.linkedin.com/in/michaeljamesshore/

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