Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

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Show notes:

Apple Podcast Categories (https://help.apple.com/itc/podcasts_connect/#/itc9267a2f12)

Apple Kills iTunes: (https://powerpresspodcast.com/2019/06/12/itunes-dead-long-live-apple-podcasts/) Details on what this means for podcasters.

Your Podcast: (https://powerpresspodcast.com/2019/06/10/itunes-is-dead-long-live-apple-podcasts-yp59/) Todd and Mike discuss details the upcoming Apple changes.

Podcasters Concerned About Money in Podcasting (https://time.com/5587542/big-money-is-pouring-into-podcasting-some-podcasters-love-it-but-others-are-freaked-out/)

Ads Could Limit Podcast Revenue (https://www.forbes.com/sites/billrosenblatt/2019/06/09/podcast-ad-revenue-continues-to-grow-but-growth-is-slowing-down/?utm_campaign=podToPod&utm_medium=email&utm_source=Revue%20newsletter#7257c2a13f94)

Include a Trailer for Your Podcast: (https://blog.pacific-content.com/successful-podcasts-are-more-likely-to-include-trailers-57f0bb6059c) Data to back it up?

Women in Tech: (http://podcast.womenintechshow.com/7d90d6eb) MacKenzie as a guest on Espree Devora’s show.