"The best answer is to know who you are, know your true purpose in life, and really be authentic and in line with that."

Melinda shares how she transitioned from being a journalist to founding Verifeed, a social intelligence platform. We discuss the importance of knowing who our clients and customers are, what their desires are, where they hang out and how we can best connect with them on a personal level. We also chat about ROA - Return on Authenticity.

Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp204.