"Done well, speaking the secret language of our ideal clients will magnify our ideal customers and filter out the rest."

Jeffrey has been a portrait photographer for 33 years, but caught wind of the coaching industry in 2009. After working with a coach for seven years, he completed coach training and became a coach. Since then, he has launched his podcast, Creative Warriors, written and released his book, "LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible", and built a thriving business he loves.

We chat about the importance of putting ourselves out there when we're pursuing our dreams, how we need to know who our ideal client is -- and only work with them, and much, much more.

Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp254.