"Do what you love."

Max became an entrepreneur in college, and raised several million dollars in venture funding. Through that company, he learned he had a passion for digital marketing, specifically direct response. Today, Unicorn Innovations offers digital marketing services and training to small businesses and corporations.

Max and I chat about the meaning of the word "Unicorn," the importance of knowing our ideal client -- and only working with them, the mistakes we've made along our entrepreneurial journeys and more!

Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp278.