“Be awesome at two things and outsource everything else.”

The first part of Rev Ciancio’s career was in the entertainment business where he learned a lot about digital marketing in its early years and owned multiple agencies of his own. Eventually leaving the entertainment world, he switched to hospitality and now is the Director of Industry Insights at Yext, providing tools to help companies both large and small manage their public information online. Join us as we discuss some of the biggest mistakes he finds businesses making, three factors that generate your search results, and how to achieve more reviews without asking for them.

Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp514

 

Highlights:

02:06 The condensed version of his journey

11:30 Don’t forget about local marketing

16:08 How internet searching works

20:44 Generate more reviews without asking for them

30:17 Delegation is important