“Our content is a conversation. And the more we step into that and feel comfortable being real, the more they get to see what it would be like to work with us.” - Deb Coman

Connecting with your audience — and knowing who your ideal audience is — is key to converting content views into revenue. Join Deb Coman and Kim Sutton as they discuss how to create and share content, the value of authenticity and much more!

Highlights

06:15 Taking the next, right, step 08:55 Right steps vs. left steps 10:50 Foreclosure 13:23 What our business doesn’t have to be 14:54 Comprehensive content marketing strategies 17:29 Kim’s challenge with over-committing 21:42 What success means 25:08 Good Better Best 29:36 Seeing the opportunities to scale 31:55 The first client Kim left voluntarily 33:23 Alignment 33:57 Defining your values 35:24 Segmentation 35:35 How Kim is using Pinterest 36:58 What to set up before hitting “Publish” 40:20 Repurposing 45:03 Knowing our audience

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