“A landing page is simply an intentional conversion point where you’re trying to address a specific audience with a specific challenge with a specific solution.” - Bob Sparkins

Bob Sparkins has been with Leadpages since its early days. He was customer number 43 when he signed on on their first day in 2012. In 2014, Bob joined Leadpages as a full-time employee, and to this day teaches customers how to succeed with the product.

Listen as Bob and Kim talk shop, discussing split testing, brand consistency, mistakes entrepreneurs make on the landing pages, pop-ups and more!

Highlights

03:29 Bob’s background with Leadpages 06:45 Thinking about where you send people 09:01 Split testing 10:36 Consistency (from ads to landing page to thank you page) 17:00 Be willing to be more of you 22:11 What is a landing page? 25:53 Segmentation 28:00 Picking a niche 33:35 Knowing which sandbox you want to play in 36:53 Common mistakes on landing pages 41:45 Making URLs easier 45:30 Pop-ups

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