How will PPC evolve in 2025? In this episode, Navah Hopkins and Frederick Vallaeys join us to discuss the future of pay-per-click advertising. We explore AI’s growing influence, the potential death of keywords, the rise of new campaign types like P-MAX, and how privacy-first initiatives will shape the industry. Whether you're in e-commerce, B2B, or lead generation, this episode is packed with actionable insights to help you stay ahead. Plus, learn how to upskill, leverage AI tools, and build custom GPTs for your PPC needs. Don’t miss this essential guide to navigating the future of PPC!