<p>How do B2B brands with long sales cycle leverage Pay-Per-Click campaigns? Enterprise Paid Search Manager Joey Lanciotti of IBM walks as through the strategies, techniques and approaches he uses to drive meaningful conversion to the fortune 100 giant. </p>

How do B2B brands with long sales cycle leverage Pay-Per-Click campaigns? Enterprise Paid Search Manager Joey Lanciotti of IBM walks as through the strategies, techniques and approaches he uses to drive meaningful conversion to the fortune 100 giant.

<p>How do B2B brands with long sales cycle leverage Pay-Per-Click campaigns? Enterprise Paid Search Manager Joey Lanciotti of IBM walks as through the strategies, techniques and approaches he uses to drive meaningful conversion to the fortune 100 giant.&nbsp;</p>

PPC Marketing With W/ Joey Lanciotti | Marketing Mindshare Ep. 7

Welcome to Marketing Mindshare the podcast that brings you into the world of the top marketing minds from Fortune 500 companies to scrappy SMB marketers, together will explore the leading strategies today’s marketing leaders deploy. With your host, Dean DeCarlo, together we enter the Marketing Mindshare.

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PPC Marketing With W/ Joey Lanciotti | Marketing Mindshare Ep. 7

PPC Marketing With W/ Joey Lanciotti | Marketing Mindshare Ep. 7