Considering hiring a freelancer to execute your paid media strategy? The flexibility a freelancer provides can also come with a risk of change.   ---    This is the second episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   In the last episode, we covered hiring an employee. Stay tuned for future episodes where I'll cover outsourcing to a full-service or specialist agency, as well as doing it yourself.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].