Unlike full-service agencies, specialist agencies go deep in a particular topic area…and I mean deep. For example, here at ParaCore we live and breathe paid advertising. On the other hand, it means you'll have to manage several companies and contacts if you're hiring out for your other services.   ---   This is the fourth episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   We've covered hiring an employee, freelancer, and a full-service agency in the first three episodes. Stay tuned for our final where I'll cover doing PPC yourself.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].