The flexpack industry is facing major transformation:
New regulations, increasing demands for recyclability, and economic pressure are colliding with new opportunities in innovation and marketing.

In this episode of FlexPack.news, Max Haschke breaks down the latest developments and explains what they really mean for companies across the packaging value chain.

🔍 Topics covered

• Food-grade rPP:
  Recycled polypropylene reaches food-contact compliance – what this means for mono-material solutions and material availability
• PPWR & regulation:
  Why new requirements are now becoming real in day-to-day business and forcing companies to act
• Design for Recycling (CEN standard):
  How standardization is reshaping packaging design
• Market pressure & consolidation:
  Plant closures and rising costs as indicators of structural change
• Packaging as a marketing tool:
  Why packaging is becoming part of social media strategies

🎯 Key takeaways

• Packaging is shifting from a cost factor to a strategic lever
• Regulation is becoming more concrete and action-driven
• Not every sustainability trend is industrially scalable
• Supply chain thinking is becoming critical for flexpack companies

🎧 Who should listen?

Decision-makers, developers, and sales professionals in the packaging industry—especially those working with flexible packaging.