<p>So, you’ve been handed your company’s PR reins, want to share your news in Australia, but you don’t really know where to start? This episode is for you then!</p>
<p>From understanding the Australian media landscape to learning what to actually include in your press releases, we'll cover it all.</p>

So, you’ve been handed your company’s PR reins, want to share your news in Australia, but you don’t really know where to start? This episode is for you then! From understanding the Australian media landscape to learning what to actually include in your press releases, we'll cover it all.

PR 101: How to share your news in Australia

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.

Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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PR 101: How to share your news in Australia

PR 101: How to share your news in Australia