<p>Influencing Insider is here to give you the basics with Louise Roberts, Managing Director of Sphere Public Relations, and Mike Woodcock, Chief Commercial Officer of MediaConnect.</p>

Influencing Insider is here to give you the basics with Louise Roberts, Managing Director of Sphere Public Relations, and Mike Woodcock, Chief Commercial Officer of MediaConnect.

PR 101 with Sphere PR MD Louise Roberts

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.

Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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PR 101 with Sphere PR MD Louise Roberts

PR 101 with Sphere PR MD Louise Roberts