<p>
Our first video episode takes a short cruise down the Huron River in southeastern Michigan where I compare dealing with different types of PR agencies with navigating a waterway. 

</p>

Our first video episode takes a short cruise down the Huron River in southeastern Michigan where I compare dealing with different types of PR agencies with navigating a waterway.

PR Agency River Cruise

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

Share PR Agency River Cruise

Sign up to save your podcasts

PR Agency River Cruise

PR Agency River Cruise