The regional news landscape in the UK has changed dramatically over the last decade and how people are consuming their local news has changed too. What is the opportunity here for brands and are enough brands recognising and capitalising on the potential?

In this episode of What’s Got the World Talking? Jane is joined by senior PR director Rachael Heise and PR director Celine Bisson – both experts in regional strategy – to discuss why brands need to stop viewing regional activity as a backup to national, what the regional journalist/PR relationship looks like now, and how the picture differs around the UK. 

They also share insight about what makes a good local news story, why repurposing national content doesn’t work, and why – at a time when trust in the media is decreasing – local and regional offers potential to buck that trend. Tune in for all this and much more.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn