In a world drowning in AI slop, shrinking newsrooms, and fading opinion leaders, how do realtors, mortgage brokers, PE firms, and franchise brands still build trust and earn attention without lighting money on fire with vanity PR and broad‑reach ads? The old formula was simple: get quoted in a reputable outlet, land a segment on the local news, snag a backlink from a high‑DA site, and wait for the phone to ring. That stack is collapsing.

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