In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Izlyn Ramli, head of group corporate affairs at Maybank, and CEO of Maybank Foundation, shares what it means to align PR, communications, and branding with a clear purpose: delivering simple, intuitive financial solutions while building trust and authenticity at every touchpoint.

She also discussed how this philosophy shapes Maybank’s storytelling, media engagement, and internal culture, creating a human-first approach in an industry often defined by numbers and regulations.