In today’s TikTok-fuelled landscape, a single viral moment can reshape a brand’s reputation overnight. PR teams now operate in a real-time, always-on environment where narratives shift fast and misinformation spreads even faster.

Ben LaBolt, former White House communications director and senior advisor to president Joe Biden, breaks down what this means for communicators, drawing from his frontline political campaign experience. Catch this insight-packed snippet from PR Asia Singapore.