In this special edition of PR Bants, we review some of the news stories that have captured our attention in 2017:

* Theresa May and her personal brand

* The rise of Jeremy Corbyn

* How Lyft capitalised on the public backlash against Uber

* United Airlines’ reputation management

* Uber and Starbucks' campaign to encourage young people to vote

* How Love Island fever swept the nation

* Why #AskEddie was such a hit for Southern Rail

* The thorny issue of the BBC Gender Pay Gap

* #MeToo

Happy listening, and let us know what you think by tweeting @PRbants using the hashtag #PRbants