This episode is part of my Publicity for Pet Businesses free PR challenge taking place from 14th to 18th September 2020.

If you'd like to join, all the activity is taking place inside a Facebook group and you can sign up here:

https://publicityforpetbusinesses.mykajabi.com/PRTaster (Join the Free PR Challenge)

Day Three Task Three

Your task today is to think of some publications you would like your pet business to feature in.

Where you decide to pitch to will vary depending on what kind of pet business you have.

And also whether you want to reach people locally, nationally or globally.

But I always advise to start with local titles.

Look at all the local publications in your area and spend a little time gathering them up.

Go online and have a good look around by putting 'newspaper' and your area, or 'magazine' and your area.

It might be a pet magazine that is your target, so get a copy and have a read through it.

You might want to work with a blogger or influencer so take a good look around their site.

If you'd like to learn more about places to pitch to, I do have a whole blog and podcast episode on it which you can find here:

https://www.publicityforpetbusinesses.co.uk/five-local-media-outlets-pet-businesses/ (Five places to pitch stories about your pet business.)

Once you've come up with your ideas, come and share them in the Facebook group,

https://www.facebook.com/groups/RachelSpencerPRChallenge (PR Challenge private Facebook group)

There will be a Zoom call at 6pm where you can come along and get some feedback on your pitch.

Links mentioned in this episode:

Challenge sign up page: https://publicityforpetbusinesses.mykajabi.com/PRTaster (https://publicityforpetbusinesses.mykajabi.com/PRTaster)

My website: https://www.publicityforpetbusinesses.co.uk/ (https://www.publicityforpetbusinesses.co.uk/)