This episode is part of my Publicity for Pet Businesses free PR challenge taking place from 14th to 18th September 2020.

If you'd like to join, all the activity is taking place inside a Facebook group and you can sign up here:

https://publicityforpetbusinesses.mykajabi.com/PRTaster (Join the Free PR Challenge)

Day Two Task Two

Your task today is to take your story idea and turn it into a pitch which you're going to send to a journalist once the challenge is complete.

You'll have been sent an e mail this morning with a worksheet on which explains the key things to include in your pitch.

Here’s what you’ll want to consider

1. Introduction, explain why you’re getting in touch

2. Who you are and what you do

3. Why the story is of interest - is it time sensitive?

4. Who will the story help?

5. What are you offering? Tips, a product sample?

6. How they can find out more

Include a low res photo.

Once you have your pitch, share it in the challenge Facebook group which you can find here:

https://www.facebook.com/groups/RachelSpencerPRChallenge (PR Challenge private Facebook group)

There will be a Zoom call at 6pm where you can come along and get some feedback on your pitch.

And if you'd like to do some more research on pitching you can have a listen to this episode or read as a blog post.

https://www.publicityforpetbusinesses.co.uk/difference-between-pitch-press-release/ (What's the difference between a pitch and a press release.)

Links mentioned in this episode:

Challenge sign up page: https://publicityforpetbusinesses.mykajabi.com/PRTaster (https://publicityforpetbusinesses.mykajabi.com/PRTaster)

My website: https://www.publicityforpetbusinesses.co.uk/ (https://www.publicityforpetbusinesses.co.uk/)