Lead Times: What are they and why do we need to know?

With my PR Dictionary series of bitesized podcast episodes, I want to share some of the PR 'lingo' that will not only de-mystify the dark art of PR but will also give you practical and helpful insight when it comes to tackling your own PR. Talking about lead times is a perfect example of this. Put simply, a lead time is the time between a magazine issue being started and its publication. But what's a long lead? How long is it? How short a period is a short lead? What do we then do with this information?! All is revealed in this snappy little episode. Take a listen and let me know what you think...