I'm not usually one to focus on the negative but sometimes we gotta look at what's not working to figure out a better way and that's what this episode aims to do. There are usually six reasons why your PR efforts will fail. Have a listen and see which of these is causing the delay to your success.

Key Points:

• What is PR? (2:29)
• No Strategy (3:26)
• No Message (4:53)
• No Audience (7:18)
• No Hook (9:23)
• No Consistency (12:15)
• No Patience (14:09)

Key Resources:

• No budget? No problem! Once you've figured out what you've been doing wrong, get it right with this list of ideas for you to get PR. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• This workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

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**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

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