In this episode of Rooms for Seconds, Gregg Majewski sits down with Zack Fishman, Chief Growth Officer of Fishman PR, to discuss the shifting landscape of public relations, the rise of business influencers, and the secrets to building a cult brand. Zack shares insights on how brands can stand out in today's crowded market, emphasizing the importance of authenticity, social media, and content-driven strategies. Whether you're in the restaurant industry or looking to grow your business, this episode offers invaluable advice on creating a brand that resonates with both consumers and investors. Tune in to discover how you can elevate your brand and become the next big thing!

Key Takeaways

1. PR and Media Evolution: Zack Fishman explains how PR has moved from traditional methods to a multi-channel approach involving social media, podcasts, and thought leadership to engage consumers more effectively.
2. Authenticity in Branding: Successful brands are those that stay true to their core values and display authenticity, which builds consumer trust and loyalty.
3. Rise of Business Influencers: Zack highlights the growing influence of business figures on platforms like podcasts and social media, which are increasingly shaping brand perception and investment decisions.

Episode Links:

• Visit Fishman PR Website
• Follow Fishman PR on X
• Follow Fishman PR on Facebook
• Subscribe to Fishman PR on YouTube
• Connect with Fishman PR on LinkedIn
• Connect with Zack Fishman on LinkedIn

About Zack Fishman

Since joining Fishman PR in 2019, Zack has been the face of Fishman PR’s business development efforts by leading the sales process, speaking at industry conferences and co-hosting his podcast, Modrn Business. Additionally, Zack is key contact for vendor relationships through Franchise Supplier Network, a supplier consultancy he is a partner in.

About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

Connect with Gregg

• Follow Gregg on Instagram
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• Follow Gregg on X (Twitter)
• Follow Gregg on Threads
• Connect with Gregg on LinkedIn

Connect with Craveworthy

• Follow Craveworthy Brands Instagram
• Visit Craveworthy Website
• Learn About Franchise Opportunities with Craveworthy
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Connect with Room for Seconds

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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands