Every business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business’ conversion journey. 

We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective. 

To know more, visit sellerrocket.io

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00:00 - Getting to know James

00:40 - What is Seller Rocket?

01:39 - Getting PR from Editorials on Amazon

04:04 - Why PR matters to entrepreneurs

05:59 - What are Amazon Editorial Recommendations?

08:51 - What is the Amazon Onsite Associate Program?

09:41 - How to get promoted through Amazon Editorial

11:44 - Amazon Editorial Benefits for New Brands

12:25 - How Seller Rocket does PR

14:29 - Off-Amazon Promotion Strategy: New Sellers

16:32 - Understanding Attribution and Cookies

17:42 - Low-cost PR strategy

21:07 - Systematic approach to PR

23:51 - Partnering with Seller Rocket

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