Mike speaks to James Gordon-MacIntosh of Hope&Glory PR - a consumer brand and lifestyle agency. What's the meaning of PR? What's the difference really between corporate PR and consumer PR? Which campaigns cut through? It's all here in a fascinating conversation.

Mike speaks to James Gordon-MacIntosh of Hope&amp;Glory PR - a consumer brand and lifestyle agency. What's the meaning of PR? What's the difference really between corporate PR and consumer PR? Which campaigns cut through? It's all here in a fascinating conversation.

PR for Humans - Mike Sergeant + James Gordon-MacIntosh

This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.

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PR for Humans - Mike Sergeant + James Gordon-MacIntosh

PR for Humans - Mike Sergeant + James Gordon-MacIntosh