Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips.

Key Takeaways:

- PR in the world of publishing

- Personal branding tips

- The advantages of micromedia

Episode Timeline:

1:30 Does "Chicken Soup for the Soul" really put out ten books a year?

3:00 Do some "Chicken Soup" books sell better than others? 

4:30 The importance of specific benefits in media

5:30 What makes a great pitch?

7:30 Promoting books can be a very emotional experience.

8:30 The book that surprised Shelby

10:30 How Zilker Media is helping people get booked on podcasts

13:30 How can people get noticed through micromedia?

15:00 Shelby's personal branding tips

18:00 Tod needs personal branding help.

20:30 The counter-intuitive nature of social media

This episode’s guest:

• Shelby Janner on LinkedIn

• Get booked on a podcast at Podcast Guest Insider

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