PR Gifting seems to be the never ending thorn in the side of brands, PR's and influencers alike. Will we ever reach a place where all sides live in harmony and the 'PR Gift' assumes its positive connotations again? Seems far fetched.

This episode Katie discusses her own ethos and experiences with the evolution of PR gifting and makes some suggestions on how all sides can improve the experience. After all, a 'gift' is supposed to be a good experience, both to give and receive... how have we ventured so far from that?

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