The New CCO

PR Has a PR Problem—Curtis Sparrer Wrote a Graphic Novel to Fix It


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PR often gets miscast as spin—but Curtis Sparrer wants to change the script. The Page member, PR pro-turned-graphic-novelist, joins us to talk about "Game Face," his new graphic novel that puts public relations in the hero’s seat. What started as a way to explain PR to his niece became a clever crash course for kids, clients and anyone who's ever struggled to explain what we actually do.


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The New CCOBy Page Society

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