That question, put more eloquently, has been vexing PR scholars and professional bodies for decades. Is public relations about enhancing reputation, or is it about building strong relationships?  We address the question in tise episode and look at how to measure reputation.

That question, put more eloquently, has been vexing PR scholars and professional bodies for decades. Is public relations about enhancing reputation, or is it about building strong relationships? We address the question in tise episode and look at how to measure reputation.

That question, put more eloquently, has been vexing PR scholars and professional bodies for decades. Is public relations about enhancing reputation, or is it about building strong relationships?&nbsp; We address the question in tise episode and look at how to measure reputation.

PR is about reputation, innit?

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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PR is about reputation, innit?

PR is about reputation, innit?