In this episode of The Beacon Podcast, Jeff Jowdy speaks with Marc Whitt, the University of Kentucky’s Office of Public Relations and Strategic Communication’s director of media and strategic relations, about his new book, PR Lessons Learned Along the Way. In the book, Marc shares his advice for young PR professionals and inserts life lessons he has learned over his 35-years-long career. In his discussion with Jeff, Marc shares:

How becoming a sponge for an organization’s culture will make you a better fundraising professional; The importance of adjusting your story for the audience; and Three lessons he wants every reader to remember