We speak to Nathan Bushell to discuss the importance of PR as part of the marketing mix within the fenestration industry. Nathan offers years of PR expertise as the current editor of Total Installer and Total Fabricator as well as being the former editor of Glass Times magazine and Lasco PR & Marketing Director. We discuss the re-emergence of marketing teams wanting journalistic skills, why blogs are so versatile for telling a story, publications and why their audiences matter, as well as, social media's power in having a conversation from your brand to your customers.