Jon Iwata, a distinguished figure with a 35-year career at IBM, including roles as the global marketing and communications leader and chief brand officer, is the special guest on the PR Masters Series Podcast. Recognized for leading IBM's digital transformation and elevating its brand value to the second most valuable globally, Jon now serves as an Executive Fellow at the Yale Center for Customer Insights, directing the Data & Trust Alliance and contributing to various organizations in areas like responsible data and AI practices, governance, and innovation.

The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive, and marketing communications agencies the wisdom of those who have reached the top of the PR profession.