Marketing Deconstructed

PR Mastery for Small Businesses: Strategies That Work with Michelle Garrett

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PR isn't just about press releases or ads—it's a strategic powerhouse for brand growth.

In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world.

What You'll Learn:

  • The evolving role of PR and how to integrate it with AI-based search trends.
  • Common PR myths—PR isn’t paid media!
  • The PESO model.
  • How to pitch effectively and build lasting media relationships.
  • Why PR is critical for building reputation, trust, and visibility in 2025.


    • Get Michelle’s Book: ⁠B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices

    Get more insights from Michelle on PR Explored

    Check out the PESO Model

    ...more
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    Marketing DeconstructedBy Marketing Deconstructed