PR Newswire invites you to a Measurement for the Masses Webinar

Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because these services have traditionally been extremely cost-prohibitive and cumbersome.

This is beginning to change. New cost-effective, easy-to-use services are helping communications professionals measure the results of their programs and providing them with much needed ROI.

This interactive discussion will take a close look at what’s new in the world of media measurement and how a communications expert from Harrah's Entertainment, Inc. has incorporated one of the newer measurement services, MediaSense from PR Newswire, into his overall communications program with great results.

Presented by

Allison Murphy, Product Manager, Media Monitoring and Measurement, PR Newswire

Alberto Lopez, Corporate Director, Strategic Communications, Harrah's Entertainment Inc.