Join an interactive discussion to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNetSM. The presentation will cover how to:

» Receive and respond to daily leads from journalists seeking expert sources

» Proactively engage with media by connecting with journalists you couldn't access individually

» Create Expert Profiles that can be searched by journalists

» Gain additional exposure by linking to expert profiles in news releases

» Maximize your ROI by combining reactive and proactive methods

Special guest journalists Catharine Hamm, the Los Angeles Times, and James Burnett, the Miami Herald, will discuss how the media use ProfNet including tips on writing an effective pitch.

ProfNet, a service of PR Newswire, was created to help communications professionals increase visibility for their organization's experts by linking them directly with journalists seeking expert sources for stories they are currently writing. ProfNet notifies subscribers when a journalist is working on a relevant story so they know exactly how and when to pitch an expert for background or quotes.

Presented by:

Juliet Herman, Director of ProfNet, PR Newswire