You may have heard about how a feature story can be a great way to get your message to the media, but you have no idea about how to write one. Or maybe you've dabbled with features in the past but could use a refresher course. Either way, a free "Features 101" Webinar being offered by PR Newswire will be time well-spent.

More than ever, public relations professionals are challenged to find new ways to get the media's attention. A feature is often the best way to showcase your message and have it stand out from the competition. This Webinar will provide you with the tools to make that happen.

Steve Gosset of the PR Newswire Feature News Service will offer a fast-paced interactive session that gives you a paragraph-by-paragraph breakdown of the most crucial building blocks of a successful feature. You will also learn:

» How a feature differs from a news release.

» The importance of writing the story in such a way that it can be used verbatim by the media.

» How the media landscape has changed, increasing your opportunities for feature placement.

» How to best integrate photos and multimedia into your feature release.

» Why you need to plan ahead to have a chance of being noticed by editors and reporters.

Presented by

Steve Gosset, Manager - Editorial Services