A new year is rapidly approaching, bringing new challenges as well as opportunities. Shrinking media staffs, navigating remote work and an influx of fake news were just a few of the challenges that the public relations and communications industry faced in 2020. So, what’s in store for 2021?

“Every single challenge has truly made us stronger,” said David Landis, president and CEO of San Francisco-based public relations firm Landis Communications. “This year has made us rethink our business and there are really positive things that come out of that.”

As part of a blog post for the Public Relations Global Network, Landis interviewed several other network members from around the world to hear their expectations for the coming year. Tune into the latest episode of The Ghidotti Podcast as Landis shares their PR tips and trends for 2021 with host Natalie Ghidotti.