This week, Nicole welcomes Deirdre Breakenridge, CEO of Pure Performance Communications, host of the Women Worldwide Podcast, and author of Answers for Ethical Marketers and the children’s book A Whisper From Noelle. Deirdre’s infectious positive energy serves as a mechanism to highlight other amazing women on her podcast, and she shares her advice on how to craft a pitch that is concise, grammatically correct, and rooted in a deeper connection rather than just a one time connection. Deirdre discusses the importance of reliability and transparency in both PR and podcasting, how she handles pre-interview prep for her show, and what her “FEEL Model” is and why it can benefit PR professionals.