In this insightful episode, Tim Fergestad welcomes Josh Weiss, the founder and president of 10 to 1 Public Relations. With over 25 years of experience in public relations and crisis communications, Josh shares his proven strategies for building long-term brand credibility and handling reputational challenges with confidence.

Josh explains the philosophy behind his company’s name — the idea that it takes ten good stories to outweigh one bad one — and how that drives every campaign his team creates. He dives deep into the nuances of crisis communication, including how companies can prepare in advance with custom “Mad Lib” style emergency playbooks.

Throughout the conversation, Josh breaks down the differences between PR and marketing, highlights the value of consistency over flashy one-time media hits, and shares personal stories from his own entrepreneurial journey. Whether you’re a startup or a billion-dollar brand, Josh offers tangible advice on how to use PR as a tool to grow trust and win business.

Key Highlights:

What crisis communication really looks like—and how to plan for it

Why PR is not marketing (and how they work together)

How earned media helps close the sale

Lessons Josh learned building a PR firm from scratch

Why saying “no” to the wrong clients has been crucial to his success

-------------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!