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PR Should Be Seen As A Profession Rather Than A Trade
Latest CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place.
Before listening, check out the PR Week piece - http://www.prweek.com/article/1282506/pr-professional-crossroads
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By PR True Or FalseLatest CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place.
Before listening, check out the PR Week piece - http://www.prweek.com/article/1282506/pr-professional-crossroads